A new coffee shop has opened up near me. Coffee me? Yes, I am an avid tea drinker but I do enjoy a coffee every now and again. And I also love supporting local independent businesses. Every time I drove past, my curiosity was peaked. ‘I wonder what their coffee is...
Something small is quietly costing you clients. And chances are you haven’t even noticed it’s missing or tricky to find. If I was given a teabag for every time someone said to me ‘Once I get chatting to a person on a call 9 times out of 10 they become a client,’...
Their face when I asked this question. Why do they choose you? There we were chatting over a cuppa. There they were stuck in a cycle of doom as to why things feel so meh with their business right now. At the root of much of what’s going on is what’s going...
Your job isn’t to convince people to work with you. Shock! Horror! It’s not? Nope? Your job is to help them decide if you’re the right person for them, or not. Read that again. Help them decide. Not persuade Or push Or to grind them down until they say...
I see you. Tweaking your website for the umpteenth time Creating a new offer because the last four haven’t worked Working on yet another lead magnet because nobody wanted the other ones Posting only carousels because well… the algorithm. You’re not...