Helpful Content
Top business and marketing tips!
How to explain what you do in one sentence
Do you get those looks of confusion whenever you try to explain what you do in your business? Feel like you're confusing your audience because you don’t have a clear, simple and short description of what you offer? Wonder why the words you're using aren't connecting...
Beginners guide to creating irresistible lead magnets
Lead magnets. Ever wondered what they are and why you need one? What types of content can you put in them? How do you get it in front of people so they can get it? This blog covers the basics of what a lead magnet is, how to put together a lead magnet that’s...
Why your blog isn’t getting the traction you want and what to do about it
Write a blog they said. It’s a great way to drive traffic to your website they said. But you’re not seeing the benefits of writing a blog – yet! I’m not surprised people give up on their blogs. A successful blog that lights up your website, gets you leads and clients...
How to get better results for your blog
When I talk to small business owners about their marketing, especially their blog, the usual response I get is how frustrated they are that it’s not getting them leads or clients and how they don’t know how to make their blog better so it works and helps them to grow...
The biggest problems with blogging as a strategy
Blogging and content marketing are fab ways to help your business stand out online. They drive more traffic to your website and social media and play their part to increase your leads and clients. Ultimately, growing your business. The thing is, it can be tricky to...
What To Consider Before You Start Blogging for Your Business
Blogging is an effective way to get more eyeballs on your small business and a valuable addition to any marketing strategy. The thing is it takes time so you’ll want to do it right. Before you even put pen to paper or fingertip to keyboard there’s a few things to...
Most common marketing mistakes: What are they and how to avoid them
Being a business owner is tough at times. We're all trying to do the best we can when it comes to marketing, and working out how to get engagement, leads and clients from our websites and our social media. Want marketing that works? In this Blog, discover the most...
The Buyer’s Journey: What is it and how to use it to turn total strangers into buyers and ultimately your raving fans
Struggling to get leads let alone clients that become your raving fans? You’re putting your marketing out there but it’s not making the impact you want it to. You need to understand your buyer’s journey. In this blog, I’ll share with you what it is, what's going on...
How to create your 12 months marketing plan to support your business objectives and goals
You want your marketing to promote your business so you can get more clients. Maybe you are marketing but you’re not hitting your targets and have no idea why or what you can do to improve your content. Perhaps you’ve always wondered how to align your marketing with...
Common concerns about booking a business review and marketing strategy session
Wondering if a business review and marketing strategy session is for you? Is it or isn't it? It’s perfectly natural to be unsure before you invest in something to help you grow your business, so if booking a business review and marketing session is what you're...
How to create and use content to build trust and authority
Coming up with ideas for your content is hard. Coming up with content ideas that gets you leads and clients can seem even harder. The key is to build authority and trust with your audience using your content. How do you build your authority and trust with your...
How to identify your ideal client so your marketing stands out online
You’re attracting very few clients or the clients you are attracting aren’t setting your soul on fire. But you’re marketing your socks off. To EVERYONE. That's the problem. The truth is, you need to get clear on who it is you want to sell to so your marketing...