How can I improve my content strategy and content plan to be more effective?
Got a content strategy and content plan but not getting the results you’re after? You’re not alone. Many a business owner will diligently, over a cuppa, create their content strategy and content plan and feel good at having created them. But why when you’ve...
Content strategy or content plan? Which one do I create first?
Business owners know content plays a part helping them achieve their marketing and business success. But when it comes to being super-duper sure if it’s a content strategy they create first or their content plan many aren’t 100% sure. What they do instead is adopt a...
5 reasons why writing blogs about how much you charge is a good idea
Let’s imagine you’re asking yourself “Is writing blogs and talking about your prices and costs on your website, is a good idea, or not?” Or you’re avoiding writing blogs about how much you charge altogether. I totally get it. It can feel a bit icky talking about how...
What is the best blog to write first to promote your business and why
When I help clients get started writing their blogs I get asked if there’s one super-duper blog that’s going to instantly help them get more leads and clients and to help them promote their business. Sadly the answer is no. But there is one blog I recommend all my...![Video: Why it’s worth adding to your marketing strategy and how to include it [with examples]](https://sp-ao.shortpixel.ai/client/to_auto,q_lossless,ret_img,w_1080,h_675/https://traceytait.com/wp-content/uploads/2021/09/WHY-ADD-VIDEO-TO-YOUR-MARKETING-STRATEGY-AND-HOW-TO-DO-IT.png)