Seconds! That’s all you’ve got to hook your website visitor to stay.

You want visitors to your website and you want them to stay, but with the average website visit lasting less than a minute and many visitors leaving in between 10 – 20 second lots of websites aren’t cutting the mustard.

In this blog, I’m going to share how to use your blog to keep visitors to your website hanging around for longer so you can increase your average visitor time and make your blog more effective in getting you leads and clients.

I’ll be answering questions like:

  • How can I write an opening paragraph to hook and draw them into my blog?
  • What can I do to make my blog easier to read for my website visitor?
  • Does the font I use in my blog make a difference?
  • What about text size?
  • Does the background I use make them want to stay or leave?
  • What else can I do to increase the average time my readers spend on my blog and my website?

 

What is a blog?

How can I write an opening paragraph to hook and draw them into my blog?

How to keep visitors viewing your website for longer is by having an opening paragraph that hooks and draws them in.

Here’s 3 blog opening paragraph ideas to keep your reader reading.

  1. Use The ‘You’ Opening

This is a blog opening paragraph idea I learned from Henneke Duistermaat.

This is one of her fab examples:

Do you ever read back a draft of your writing and wonder what happened?

Red-cheeked, you thought your draft was complete. You felt excited. Brimming with enthusiasm. You knew it … this was going to be superb. Probably your best-ever blog post. Yay!

You poured yourself a beer, feeling elated with your success.

Any minor editing and proofreading could wait until the next day.

But, the next day … you feel disappointed. Your writing sounds bland. Your sentences seem to stutter.

What can you do?

How can you create a smooth and enjoyable reading experience? How can you make your content dazzle and dance?

Let’s explore four ways …

And so she seamlessly and easily leads the reader into the useful and helpful parts of her blog.

Genius!

2. Use an interesting fact or stat to draw them in

It works because it makes the reader curious and if the fact, the data or the statistic is relevant to their problem it’s way more likely to draw them in.

They may be shocked by the information too so want to find out more. 

3. The Empathy opening paragraph

Questions around the problem the reader is experiencing shows you understand.

Aim to get them nodding in agreement with you.

If you help parents with toddlers that are fussy eaters you could start a blog something like this:

Are you worn out battling with your toddler at every meal time?

Fed-up hearing how your friend’s toddler eats everything put in front of them?

Are you starting to feel like mealtimes are a battleground and it will NEVER get any easier no matter what you do?

Oh, I totally understand.

Mealtimes with my toddler used to be a nightmare! I’d wrack my brains trying to work out what I was doing wrong, spend hours on the internet looking for recipes they’d happily eat and pick the brains of all my friends in the hope of mealtimes becoming a fun time.

Nope! Nothing I did worked.

The screaming continued.

The food throwing continued.

Until I realised the problem was me and this is what I did to fix it 

how easy is your blog to read?

Make your blog easier to read

We don’t read everything in front of us on a screen.

We scan.

So your blog needs to consider your reader.

Make it easy for them.

Make it an easy decision for them to keep on reading.

Ditch walls of text

A wall of text can put the most avid blog reader off.

Break up your content.

Use short sentences.

And use easy to understand language so it doesn’t feel like a huge effort to read.

Pop some words in bold too.

Line spacing for your blog

Have your lines spaced out so your blog is easy to read too. Lines too close or too far apart can make it tricky to read

And consider the width of your sentences too.

You don’t want your reader getting neck strain if your blog is the width of their screen.

Let them read it without having to move their head from side to side.

Font

Is the font you’re using easy or difficult to read?

Stick to fonts that are easy to read.

And be sure your text is a size that’s easy to read too.

The minute your reader has to work out what you’re saying, they’re off.

Colour

Are the colours you’re using easy to read?

It can be wise to stick with black. It’s the easiest to read.

Use colours that stand out for your headings, sub-headings and bullet points.

If your brand colours stand-out use them.

Background

You want to avoid making your visitor’s eyes tired by working too hard, so black copy on a white background or a pale background is what’s preferred by most website visitors.

 

Tracey Tait

Use Images in Your Blog

Images are fab in blogs.

Images are great at breaking up text and they also make it more interesting for the reader.

Images you can add to your blog to improve your reader’s experience:

 

  • Infographics
  • Quotes
  • Stats
  • Screenshots
  • Diagrams
  • Graphs
  • Charts
  • Pictures of you (let them get to know the writer of the blog)
  • GIF’s
  • Videos

What else can I do to increase the average time my readers spend on my blog and my website?

If you’ve got other blogs on the topic or relate to the blog, include links to them in the blog itself.

Or

Add the options of related blogs at the end of your blog.

You could say something like

If you’ve found this blog useful, you’ll want to check these blogs out too:

And add the links to your blogs 🙂 

Why blogging is an effective way to create your consistent flow of enquiries, leads and clients

How to create awesome blogs that turns your website into a lead generating machine

This is a great way to keep someone on your site for longer as they go from one page to another reading or watching your useful and helpful content.

Do you want more marketing tips like these to land gracefully into your inbox every Monday morning?

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