How can your marketing be so good that when it gets inside someones mind it stays there?
Imagine the difference it could make to your business.
To get an understanding of how to become so good, I’d like to take you back in time to the beginning of my self-employed adventure.
Words I’ve said out loud
Words I’ve said out loud in the early days of my self-employed adventure.
“I’ve got a website so I’ll get plenty of clients now.”
“You can do what? Automate your emails. I was going to email people back individually if they asked for my freebie.”
We don’t know what we don’t know.
And we’ve all got false beliefs or myths we cling on to too.
The stories we tell ourselves.
No matter where we are in life.
The same can be said of your potential clients.
They’ve got an idea of what they want.
Perhaps it’s a fab, new website, a mealtime with their toddler that isn’t a battle ground or a video with all their mistakes edited out so they can pop it onto YouTube.
The folks that want these things and are struggling to make it happen have a couple of things in common.
They’ve got false beliefs around what want and they’re missing pieces in their skills and knowledge that are keeping them stuck and frustrated.
The nutrition coach who knows peeps in her audience believe taking supplements is enough to outwit their unhealthy diet and lifestyle. (False belief)
Or peeps that don’t recognise symptoms they’re experienced could be down to what they’re eating or not eating. (Missing pieces to their knowledge)
The graphic designer who believes they don’t need to offer their services on social media because folks will just get in touch. Won’t they? (False belief)
Or they don’t know how to showcase their skills or talk about them without feeling icky. (Missing pieces to their knowledge).
Let’s use my false beliefs and missing pieces from way back when…
I could list all the false beliefs and missing pieces I had when I started out but you and I would be here all day.
Here’s one or two…
- I believed I should be able to work out the business owner and marketing malarkey all by myself. I was a marketing manager for Nike for goodness sake and a go to person back in the day.
- Before I asked for help I needed to have more experience at this business owner adventure. I waited nearly 12 months.
- I had no idea email automation was a thing!
- I had no idea how to put an offer together and thought charging out my time hourly was the way to go.
- For some time I thought sharing clever quotes on social media would have clients coming to me in their droves.
I’ve given you five but what’s a few more between friends? 😉
What saved me?
Thank Crunchie for the people who could read my mind.
Their marketing calling me out helped me find them so I could bust the myths I had in my head, and gain the skills and knowledge I needed.
This is what you can do for your clients too.
This exercise can help you make more impact and connection with your content.
Show them how well you know and understand them.
When you do this you stand a good chance of being lodged in your ideal client’s mind and staying there.
Dive into their:
- false beliefs
- missing pieces
Create a table, grab a cuppa and list them.
List as many as you can
Perhaps you’ll easily be able to list a few or many and then slowly find yourself grinding to a halt.
If that happens:
- What light bulb moments have your previous clients had?
- What false beliefs and missing pieces did you have that could resonate with them?
How will doing this help you do better marketing?
There’s lots of ways.
- You’ll be able to create an offer that helps them to bust the very myths they have.
- And help them with the gaps in their knowledge.
- By having your clear understanding of your ideal client you’ll be able to come up with content ideas much more easily.
- You will help them to see where they’re going off track.
- Increase your chances of becoming remembered and known for what you do.
How do I know this works?
I’ve lost count of the amount of times I’ve had someone reply to an email or a social media post asking me if I’m reading their mind or telling me ‘This is me!’
Over to you
Write your list.
And be prepared to be called a mind-reader 😉
THE MONDAY MORNING MARKETING MEMO
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