Pros and cons of working with a content marketing coach

Pros and cons of working with a content marketing coach

When you’re the owner of your own business, you’re responsible for making the decisions around what you spend your money on and that includes help with marketing. Chances are you’ve been doing all your marketing by yourself, but now you’re considering spending your...
Features v Benefits: What’s the difference?

Features v Benefits: What’s the difference?

Struggling to tell the difference between features and benefits? Let’s put an end to that once and for all  Because you know your audience are pretty clear on what it is they want your product or service to do for them. But are you? Get to grips with what...

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