Features v Benefits: What’s the difference? (with examples)
Struggling to tell the difference between features and benefits? When your potential client is looking to buy, highlighting the features and benefits of your produce or service can be what will help them decide to buy from you, or not. In this blog I show you...
What is the best blog to write first to promote your business and why
When I help clients get started writing their blogs I get asked if there’s one super-duper blog that’s going to instantly help them get more leads and clients and to help them promote their business. Sadly the answer is no. But there is one blog I...
5 things you can do to improve your marketing for your small business.
Let’s imagine you’re super frustrated your marketing isn’t working and you don’t know why. And you sure as heck don’t want to be going down a rabbit hole to work out what to do in case you make it worse. In this blog, I’m...
5 factors that affect the cost of marketing coaching and training
Perhaps you’re considering working with a marketing coach or a marketing trainer to give your marketing some oomph. It might be your marketing plan, strategy, content or writing blogs you want help with or it might be a tiny part of your marketing that...