Helpful Content
Practical tips, ideas and inspiration to get more leads and clients from your website and your social media.
3 tips and ideas for writing blogs with a great introduction
Are you looking for an easier way to write introductions for your blogs? Fed-up staring at your screen hoping your eyeball grabbing introduction will type itself? And I can imagine you certainly don’t want to feel you’ve wasted your time writing your amazeballs...
5 reasons why writing blogs about how much you charge is a good idea
Let’s imagine you’re asking yourself “Is writing blogs and talking about your prices and costs on your website, is a good idea, or not?” Or you’re avoiding writing blogs about how much you charge altogether. I totally get it. It can feel a bit icky talking about...
Features v Benefits: What’s the difference? (with examples)
Struggling to tell the difference between features and benefits? When your potential client is looking to buy, highlighting the features and benefits of your produce or service can be what will help them decide to buy from you, or not. In this blog I show...
What is the best blog to write first to promote your business and why
When I help clients get started writing their blogs I get asked if there’s one super-duper blog that’s going to instantly help them get more leads and clients and to help them promote their business. Sadly the answer is no. But there is one blog I recommend all my...
5 things you can do to improve your marketing for your small business.
Let's imagine you're super frustrated your marketing isn't working and you don't know why. And you sure as heck don't want to be going down a rabbit hole to work out what to do in case you make it worse. In this blog, I'm going to share with you five things...
5 factors that affect the cost of marketing coaching and training
Perhaps you're considering working with a marketing coach or a marketing trainer to give your marketing some oomph. It might be your marketing plan, strategy, content or writing blogs you want help with or it might be a tiny part of your marketing that you're...
10 reasons to book your Pick My Brain Session
Let’s say you’re pondering booking a 60 minute Pick my brains session but you’re sitting on the fence. Not sure if it’s for you. I don’t blame you. Giving your hard-earned cash to someone to help you move forward and grow your business is a big decision. And...
Why is it important you write your business plan before writing blogs?
Writing blogs to get more eyeballs on your business, your website and help you get those all important enquiries, leads and clients is a fab marketing content strategy for any business. But so many business owners dive straight into marketing and writing blogs and...
Unexpected benefits of writing a weekly blog to promote your small business
Let’s say you’re considering writing blogs to promote your small business and you’re wondering if it's worth it. Is blogging weekly a good idea? I know. At the moment you may be struggling to blog every few weeks, every few months or a few times a year. Perhaps...
6 website homepage mistakes and how to fix them
Your website homepage is the most visited page on your website so it needs to play its part in getting you leads and clients. Are you making these 6 common mistakes on your website homepage? Want to know how to fix them? Want examples of good homepages? In this...
Why writing blogs is an effective way to get a consistent flow of enquiries, leads and clients
Companies writing blogs produce an average of 67% more leads monthly than companies that don't blog. (DemandMetric) Businesses writing blogs get 55% more website visitors than businesses that don't. (HubSpot) Perhaps you're writing blogs already for your business...
Video: Why it’s worth adding to your marketing strategy and how to include it [with examples]
Ever wondered if you should be including video in your marketing strategy? Does video help you get more leads and sales? Is watching videos what your audience wants? Where do you start with adding video to your marketing strategy? Where would you put videos once...
Marketing Audit Checklist
Are you at the stage where you have no idea what to do next to get your marketing to work?
This marketing audit checklist will help you look at your website and social media through fresh eyes so when it comes to getting more eyeballs on your business, you’ll be raring to go.