When I help clients get started writing their blogs I get asked if there’s one super-duper blog that’s going to instantly help them get more leads and clients and to help them promote their business.

Sadly the answer is no.

But there is one blog I recommend all my clients to write whether they’re new business owners or they’ve been in business for a while.

In this blog I’m going to share with you the blog to write that will  help you promote your product or service in a very non-salesy way and is also super-duper useful and helpful for your potential clients.

I first heard about this blog idea by the fab peeps at Jammy Digital and it’s the

Everything you need to know about my <insert the name of your product or service> blog

It’s where you answer the most common questions you get or will get asked about your product or service.

Thinking about your product or service you could write a blog with the title:

  • Everything you need to know about my online Mediterranean cooking class
  • Everything you need to know about my 1:1 personal training for women over 50
  • Everything you need to know about my wedding make-up sessions for brides to be.

What can you write about in your ‘Everything you need to know..’ blog?

It’s your job to answer help your audience decide if you and your product or service is right for them

And you do that by answering their questions.

What type of questions can you answer in your ‘Everything you need to know…’ blog

Some ideas for you are: 

  • What is your product or service?
  • What’s included in your product or service?
  • What’s not included in your product or service?
  • Who is it for?
  • Who is it not for?
  • Explain why your price is what it is
  • Why is it so expensive?
  • Why is it so affordable?
  • Your product or service might only be available at certain times, explain why?
  • Do you offer a refund?
  • Do you deliver at a pre-arranged time?

When’s the best time to write your ‘Everything you need to know…’ blog?

There’s no time like the present.

Whether you’re just starting out on your business adventure or you’ve been a business owner for awhile and you don’t have a blog like this, do it now.

Brainstorm what your potential client wants to know.

And tell them in this blog.


What can you do with your ‘Everything you need to know…’ blog once you’ve written it?

The obvious place is on your website with your blogs

But I’d encourage you to place it on your sales page too for your product or service

It can sit neatly at the bottom of your page for you potential client to see.

Share it on social media

If you’ve got an email list this blog can be really useful when you’re doing a sales campaign.


Why is it worth writing your ‘Everything you need to know…’ blog?

It helps you to step into the shoes of your audience and gets you thinking about the questions they can have about what you offer.

It can also be a great way to trigger other blog ideas for you too.

And it’s great for your potential clients.

If they can have their biggest initial questions answered about your product or service you’re going a long way to helping them when it comes to deciding if you’re a fit for them or not.

And if you get asked a question or one pops to mind you can update the blog easily with the question and the answer.

Where can you see examples of an ‘Everything you need to know…’ blog?

Photographer, Clare Murthy who has put together an everthing you need to know blog for her photoshoots for newborn babies.


And yes, I’ve done one too. 

Check it out my Everything you need to know about my Pick My Brain session


Everything you need to know about my Business Review and marketing strategy session. 



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