How often do you encourage your ideal client to imagine?

Imagine what?

What their story would be like after they’ve bought from you or worked with you?

Help them to picture it.


Because it demonstrates to them how well you know what they want and how they want to feel.

Our brains are super-duper.

We can create feeling and emotions from the words and pictures we form in our mind about a situation, a place or even a word based on our experiences.

The words ‘love’ and ‘hate’ can conjure up so many different images and emotions.

What about the word melon?


Random I know but keep reading.

For me even typing the word makes me feel queasy. I can’t stand it. The smell of it, the taste and the texture – big eurgh!!  Imagine my face twisting as I’m typing and then taking a drink of my tea to remove the ‘taste’ from my mouth. Even though a melon is nowhere near me the word is enough to create pictures in my mind are enough for me to react.


For you, you might enjoy anything melon flavoured.

Perhaps you’re now imagining biting into a mahoosive slice of fresh, juicy melon and the juice is dribbling down your top.

You care not a jot because you’re enjoying this! This is your idea of heaven.

Ah, the joy of being human.

Your ideal client

Back in the room and let’s focus on your ideal client.

Help them to imagine, with your help, where they could see themselves in 2 hours, 3 months, 6 months or a year?

How will you take them from where they are now to where they want to be:

Financially – What benefits would your client have by working with you? (Making more money, wasting less money, saving more money, having a better relationship with money etc)

Emotionally and mentally – What benefits would your client have by working with you? (happier, excited, empowered, confident etc)

Physically – What benefits would your client have by working with you? (less stress, weight-loss etc)

How does helping your ideal client imagine a different life or experiencing a shift help you to do better marketing?

It reinforces for you the changes and the transformations you know you can help them achieve and for you to include this in your marketing.

Imagine using this technique in your:

  • Sales pages
  • Blogs
  • Emails
  • Social media posts
  • Etc

And how your reader could feel.

“They’re reading my mind!”

“Yes! This is what I need!”

You may have lots of examples you can use and tap into.

  • Your feedback and testimonials.
  • Don’t forget your replies to social media posts, emails and comments on your blogs.

What if you have have this feedback to help you imagine what your client wants?

One thing I always think is a good idea before you put your offer together is to do your research.

  • Talk to your ideal client.

When you’re doing your research get to the nitty-gritty by asking questions like:

  •  “If you solved this problem how could it transform your life?”
  • “How would you like to feel about [insert struggle]?”
  • “What would you do differently if you no longer struggled with [insert problem]?

Over to you

What outcomes can your ideal client imagine with your help?

Where can you make improvements with your marketing to help them imagine the changes and transformations?


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