Let’s imagine you’re super frustrated your marketing isn’t working and you don’t know why.
And you sure as heck don’t want to be going down a rabbit hole to work out what to do in case you make it worse.
In this blog, I’m going to share with you five things you can do to help you improve your marketing and make it more effective to help you get those all-important leads and clients from your website and your social media.
What can you do to improve your marketing so it’s more effective?
1. Know your ideal client
The truth is you really need to get clear on who it is you want to sell to, so your marketing will stand out from all the rest of the noise in this online world of ours.
What are the benefits of being able to identify your ideal client?
You’ll get better results because when you know who it is you’re talking to online and ultimately selling to it can make your marketing so much easier to do you’ll have a much better idea of what content you need to create for your marketing and where to put it to be the most effective and make more of an impact.
Want to know your ideal client better so your marketing stands out for them? Watch my video where I give you ten questions to answer that will really help you get to know your ideal client. Watch it here
2. Know what problem you solve for your ideal client
Be sure you know what problem you solve for your ideal client and your audience.
When you understand your audience well you can create your version of who your ideal client is.
Get really clear on what problem you solve for them.
Start by identifying their problem or problems.
You’ll then be able to tell them in your marketing you know what it is.
That specific niggle, concern, problem, worry, issue, thorn in their side, or even the pain in their you know what.
Really know and understand the problems and challenges they have and that will help you to improve your marketing.
3. Create a product or service that solves the BIG problem for your ideal client
Know what products or services you’re going to create and offer to solve the big problem your audience has.
It can be easy to go off tangent and create a product or service you want to offer.
But what you offer has to be something your audience wants and needs.
Create and offer a product or a service they’ll benefit from buying from you so make sure your current or any new products or services you’re going to offer are fitting the bill for your audience.
If not they’ll move on and find someone who is offering a product or service that fits the bill.
4. Have a business plan
Have a business plan so know what you want your business to achieve.
That means having your business plan in place now.
So many business owners dive straight into marketing their business and then get frustrated and disappointed when they don’t get the business success or results they expected. I get it, it’s easy to blame your marketing but chances are if you’ve missed this important step, before diving headlong into promoting your business your marketing won’t be cutting the mustard for you.
Why is it so important that you write a business plan before you start marketing your business?
Before you commit to marketing and maybe writing your blogs and social media posts to promote your business, you do need to be clear on what your business goals and objectives are.
Otherwise you’ll be putting marketing out there and writing content (whether it’s videos, blogs writing posts on social media) with no clear purpose.
If you want to know the answers to:
- What is a business plan and why do you need one?
- What should your business plan aim to do for you and your business?
- When’s the best time to write your business plan?
- What questions should you answer in your business plan?
- What are the key benefits to writing your business plan?
- How will your business plan help you when it comes to planning and writing your blogs?
- Once you have your business plan, how can you plan your blogging content to help you achieve your business goals and objectives for 12 months?
- Why do you need to know what your objectives and goals are before you start writing blogs?
Check out my blog Why is it important your write your business plan
Your business plan is a document outlining what you want and how you’re going to make that happen.
Stop you from drifting towards shiny objects.
But also know it’s not cast in stone.
By having your plan you’ll be able to spot when things aren’t quite working so you can make changes are you go.
If you go to work on your goals, your goals will go to work on you. If you go to work on your plan, your plan will go to work on you. Whatever good things we build end up building us. Jim Rohn.
5. Create the content they need to help them decide to buy from you (or not)
Your ideal client wants to be inspired by you to work with you or buy from you.
Creating content to help them decide to buy from you, or not, is so important.
We need to be honest with each other here and accept not everyone will be a fit for you, and you want to be sure that you are attracting clients that are a fit for you.
It’s going to help you to grow and build your business working with the clients that are perfect for you so having marketing and content out there to help people identify if you’re a fit or not fit makes them happy.
When you’re first looking to attract a potential lead or client you share content that’s useful and helpful to them around the problem they have.
What content can you create and share that will then help them decide if you’re the one for them?
To help them decide you can offer lead magnets.
You can offer them webinars, discovery calls and buyers guides.
You can write blogs and content that answers questions they have specifically about your products or your services. Consider content that’s going to inform them about your products or services that might work for them.
Know your ideal client.
Know the problem(s) you solve for your ideal client.
Offer a product or service that solves the problem(s) for your ideal client.
Have a business plan with clear objectives and goals.
Create content they need to help them decide to buy from you.
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