Let’s imagine you’re asking yourself “Is writing blogs and talking about your prices and costs on your website, is a good idea, or not?”
Or you’re avoiding writing blogs about how much you charge altogether.
I totally get it.
It can feel a bit icky talking about how much we charge.
But it’s not about you.
It’s about your potential clients the information they need to decide to buy from you, or not.
In this blog I’m going to share 5 reasons why I believe writing blogs that talk about your pricing and your costs on your website is a great way to build that all-important trust with your audience.
1. Your audience wants and needs to know
How frustrating is it when you’re on a website and you can’t for the life of you find information about prices or costs?
My hubby is the first to complain.
Imagine this happening to your potential client when they visit your website.
- How will they feel?
- What will they think?
- What action will they take?
Pricing is one of those things if not THE thing they use to help them decide to buy from you, or not.
Sharing your pricing and answering questions about your prices and costs can help you attract the clients that can afford you right now.
And answering the questions of those that need to know a little bit more, before they grab their credit card and buy, or not.
Why do I say ‘or not’?
Not everyone will buy from you.
But writing blogs is a great way to attract leads and clients but also can be used to help you repel the client’s that won’t be a fit for you and your business. Find out how in my video How to repel your less than idea clients
You want to have clients that are right for you. Writing blogs about your pricing and costs play their part in helping you achieve this.
And also you want client’s that are happy, so writing blogs about how much you charge sprinkles an extra layer of happiness and fabulousness for them. They know what’s what with the money side of things.
What about the ones that can’t afford you?
They were never going to being to afford you anyway so sharing information with them about your prices and costs has saved you both a bucket load of time.
No to-ing and fro-ing for either of you.
The last thing you want, is to be spending your valuable time going backwards and forward with emails or calls to discover they can’t and could never afford you.
Have you lost them forever? Nope. When they can afford you, they may well be back.
2. It gives you a chance to explain
In a blog by the Harvard Business Review, they tell us writing blogs about your prices and costs gives you a chance to explain your prices and costs to your potential client.
“Customers commonly wonder why a price is set at a particular point, or why it has recently changed.”
And by writing blogs about your prices and costs helps create a “demystifying” affect.
They go on to explain writing blogs about “how prices are set or changed can help establish a trusting relationship with customers.”
Which makes sense.
For your potential client to part with their cash or grab their credit credit there needs to be trust.
People buy from those they know, like and trust.
3. You’re going to have to answer the pricing and cost question anyway
As Marcus Sheridan author of ‘They ask you answer’ reminds us:
‘You’re going to have to answer the question anyway so why not talk about your pricing and costs on your website.’
You might be thinking it’s going to take me ages to write and create these blogs to talk about my prices and costs.
Of course it’s going to take you time but imagine the time you’ll save in the long run.
All those fantabulous blogs talking about how much you charge so you don’t have to.
And if you’re wondering what to write blogs about when it comes to your prices and costs, your inbox is the best place to start.
4. Your blog on your website is available 24/7 – you’re not
Your website doesn’t need to rest or sleep.
Your website doesn’t want to spend quality time with its nearest and dearest.
Having blogs that answer your potential client’s questions on your website will be like having an extra member on your team.
Good stuff, eh?
Your website is a member of the team so let it do the heavy lifting when it comes to answering questions your potential client has about your prices and costs.
And when you get those emails asking for information about your prices or costs you can send them the link to your useful and helpful, jam-packed pricing and costing information loaded blogs and/or videos.
5. Talking about how much you charge helps you stand out
As Mark Schaefer tells us in his book ‘Marketing Rebellion The most human company wins’,
‘Trust must be integrated into how we connect with customers going forward.’
So talking about your pricing and costs will help you to build and grow this with your audience.
- Explain why you’re expensive
- Explain why you’re value for money
- Explain why you want payment up front
- Explain why you don’t take part-payment
- Explain why you add on a delivery charge
If you can’t give a cast in stone answer to the pricing and costing questions your audiences asks, it’s okay to tell them ‘it depends’ but then be sure to explain what it depends on.
- What makes your prices go up and what makes them come down.
If you were to ask a gardener how much he’d charge for mowing your lawn, he might answer “it depends” and it could depend on”:
- Current condition of your lawn (if your grass is tall enough to hide a pot-bellied pig he might just charge more)
- Travel time for him to get to you
How useful would writing blogs about how much you charge be for your potential client?
What blog will you write first about how much you charge?
Watch my video How to talk about your pricing on your website
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