Ever tried to write words to help you sell more only to find yourself staring at a blank page?

Or you’ve got words out only to read them back and you’ve thought ‘Nope! That’s not cutting the mustard.’

Me too, which is why I like to use prompts to get my writing started.

Here’s three phrases I use to kick-start my writing.

Phrase #1: What most people do…

No matter what industry you’re in or what service or product you offer, most people will have tried many things to solve their niggling problem themselves. Only to discover what they’ve tried hasn’t worked. They’re still stuck with the problem and chances are it’s got worse.

What you can do is to shine a light on what you know your ideal client has done that hasn’t worked.

Mind-reader alert.

In your copy say “What most people do…” and then you can list what they do and why what they’ve tried failed.

Why this phrase works

It’s an easy, natural way to start to show your reader, listener or viewer you know them and you understand what’s going on for them, and so your words will resonate with them.

You can then introduce what you have for them in the shape of your super-duper service.

Phrase #2: What if…?

What if…?

Some “What if…” examples you can use are:

  • What if you don’t solve this problem?
  • What if you keep trying to work it out without help?
  • What if you don’t know what’s making things better and what’s making things worse?
  • What if you keep going round in circles?
  • What if you’re in the same situation in 6-months time?

Ask the question and suggest they answer it by themselves.

Give them the opportunity to think about their answer.

Perhaps encourage them write it down.

Why this phrase works

Asking them the question and encouraging them to answer it can help them really consider their situation.

And you’re the one that asked it so you must know it was a question they need to answer.

Phrase #3: If the only thing you got…

“If the only thing you got…”

Such a fab phrase to start a sentence with.

What three or four stupendous things does your service or product deliver for your client?

Write them down.

When you use them in your sales copy they create a gorgeous stack of super-duper value.

Something like these examples perhaps:

If the only thing you got from our movement sessions for busy mums was a boost of energy so you can keep up with your active littlies, it’d be worth it.

If the only thing you got from our movement sessions for busy mums was putting on your favourite jeans without them feeling like they were cutting of your circulation, it’d be worth it.

If the only thing you got from our movement sessions for busy mums was feeling part of a like-minded and supportive group, it’d be worth it.

If the only thing you got from our movement sessions for busy mums was a place to feel like you again, it’d be worth it.

Sounds good doesn’t it?

Then if you added “The sessions do all this and more”, you’ve added so much more value.

How do you know if you’re using the best ‘only thing you got’statements? Check what people are saying in their feedback and testimonials.

How will these prompts help you do better marketing?

We buy from people we know like and trust and we can do that as business owners by showing our audience we understand them.

You can experiment with these prompts:

  • On your sales pages
  • Social media posts
  • Emails

Over to you?

Which prompt will you try first?

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