Scratching your head for ideas to get your business out there?
As these 18 ideas will show you there’s lots of ways you can bet out there promoting your business. And you don’t have to stick to these. Get creative.
Do something every day to get you and your business out there.
When we work for ourselves and by ourselves we have to wear so many hats. Marketing Executive may not be one you had in mind, so let me show you that you can promote your business in lots of different ways.
1. Social media Profile
If this is the first time I’ve ‘met’ you I’d like to know that you have taken the time to give me the information about you. Get your social media profiles up to date so a potential customer knows the important stuff. Don’t forget your website link.
2. Add an email signature
You can add cool stuff such as links to your social media accounts, your blog or even a link to your freebie or a promotion page on your website
3. Recycle, re-use and re-package information
Consider how many ways you can use content from a website page or a blog. Use it in social media posts, videos, a workbook an email campaign.
Get ideas on how to repurpose your content here
4. Build a list
Have a Freebie on your website and/or Facebook page that potential customers can give you their contact details in return for a fab Freebie. What Freebie can you create?
Check out my Beginners guide to lead magnets
5. Link your marketing to times of year or the seasons
How can you create a piece of marketing that links in with certain times of the year eg Easter, Christmas, Summer Holidays, Birthdays, Anniversaries, Summer, Winter.
Check out my guide to planning your content for 12 months
6. Make contact with old prospects
Make a list of those that were potential clients and ask if they need your service.
7. Offer a newsletter
It can contain top tips and advice that your potential customers will find useful and you can also promote new products or offers. It’s also another way to get contact details that lets you get relationship building.
8. Join groups in Facebook or LinkedIn
Many groups only allow blatant ads at certain times so play by their rules. However, you can contribute, join in or even start discussions and use them as a place where you can show that you know your stuff.
If your potential customer and or clients attend networking events then you go too.
Eventbrite list networking events in your area.
10. Offer a discovery call
Offer a free call with your potential client.
Give them enough value on the call so they can see you as a potential solver to their problem.
Use video in your marketing. Create a short video offering a top tip for your customer or clients. You can then have in on YouTube, your website, your Facebook page, a link to it in your Twitter post and a link in your LinkedIn account. Lots of options 🙂
You can do this once a week or once a month and write about topics that you know will interest your potential customers/clients.
Your Blog is a great place to answer the big burning questions your audience has about your service.
Check out my blog ‘What to consider before you start blogging for your business‘
13. Be a guest on a Podcast
Many Podcast hosts are more than happy to have guests so make a list of those you can ask.
Do you have a system in place that means you can easily ask current customers or clients for referrals? Consider how you can put one in place.
Write a list of topics your customers/clients want to read about. You can then use these topics to plan Tweets, Facebook posts, blogs etc
16. Apply for business awards
There are awards for most business categories and you can apply for these online
17. Host an event or a workshop
Get out there and meet your potential customers by offering them an event with you.
Use PR for your business. Journalists are on Twitter and Facebook so engage with them and start building a relationship. When they need content it could be you they come to.
THE MONDAY MORNING MARKETING MEMO
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